Post by tonima5 on Jan 18, 2024 8:29:45 GMT
In response to advertisers' concerns about the increasing complexity of new advertising campaigns, Google has introduced a new user-friendly conversational interface. With it, working in Google Ads becomes even easier and more accessible. Artificial intelligence will now analyze landing pages and ads, compressing content to create topical keys, descriptions, headlines, images and other assets for campaigns. Moreover, all proposals that are created by AI are available for review and can be edited before launch, so you can customize the RC yourself if something doesn’t suit you. Generative AI will use ACAs (automatically generated assets) to improve the relevance of campaigns.
The process is based on analyzing target web pages Email Marketing List and ads, adapting advertising to the context of user requests. A good example is the ACA changing the title and description to match the request “care for dry and sensitive skin.” To take a more conversational approach to ad creation, Google also provides a digital assistant for advertisers. It will generate ideas and give advice on the use of AI. Thanks to an interactive dialogue with artificial intelligence, which is familiar with the history of the advertiser’s ads and its content, it will be possible to significantly improve the effectiveness of campaigns. Generative AI and Performance Max Google highlighted Performance Max as a prime example of how AI-powered campaigns can drive business growth. There are already reviews from the first advertisers who took advantage of the new features.
They noted that after working with AI, their conversion increased by an average of 18% (and with manual configuration a year ago - 13%). And such results are achieved at a comparable cost of action. Google is bringing generative AI to Performance Max to make it easier to create and expand ad content. Immediately after the user has provided a website to set up a campaign, AI begins to study his brand and fill the ad campaign with relevant content. Interestingly, AI also generates unique images for ads. Thus, the brand attracts more customers thanks to a wide range of formats and variety of content. The conversational interface in Google Ads has also been updated. Thanks to AI, the user experience becomes smoother and more interesting. AI-powered search advertising formats At Google I/O, the company announced new generative AI capabilities for search.
The process is based on analyzing target web pages Email Marketing List and ads, adapting advertising to the context of user requests. A good example is the ACA changing the title and description to match the request “care for dry and sensitive skin.” To take a more conversational approach to ad creation, Google also provides a digital assistant for advertisers. It will generate ideas and give advice on the use of AI. Thanks to an interactive dialogue with artificial intelligence, which is familiar with the history of the advertiser’s ads and its content, it will be possible to significantly improve the effectiveness of campaigns. Generative AI and Performance Max Google highlighted Performance Max as a prime example of how AI-powered campaigns can drive business growth. There are already reviews from the first advertisers who took advantage of the new features.
They noted that after working with AI, their conversion increased by an average of 18% (and with manual configuration a year ago - 13%). And such results are achieved at a comparable cost of action. Google is bringing generative AI to Performance Max to make it easier to create and expand ad content. Immediately after the user has provided a website to set up a campaign, AI begins to study his brand and fill the ad campaign with relevant content. Interestingly, AI also generates unique images for ads. Thus, the brand attracts more customers thanks to a wide range of formats and variety of content. The conversational interface in Google Ads has also been updated. Thanks to AI, the user experience becomes smoother and more interesting. AI-powered search advertising formats At Google I/O, the company announced new generative AI capabilities for search.