|
Post by account_disabled on Feb 19, 2024 4:16:33 GMT
Usage by Resellers: Resellers may use the trademark in ad copy if the ad's landing page is dedicated to selling the relevant trademarked products or services. For example, like a Vestel dealer selling Vestel products. Informational Use: Informational sites may use trademarks if the landing page of an ad provides information about products or services related to the trademark. Google's Restrictions on Trademark Use Prohibition of Use for Competitive Purposes:
The use of trademarks in advertisements for competitive latestdatabase.com purposes against rival brands is not allowed. This includes, for example, when a competitor bids using another brand's trademark. Ambiguity Situations: Situations where it is unclear whether the advertisements are dealers or informative sites are subject to restrictions. Authorized Advertisers Partner Use: Google allows advertising partners, channel partners, and affiliates to use the trademarks.
However, agreements made with these partners must be adhered to. Other Exceptions Descriptive Use: Advertisements may use the trademark descriptively in its ordinary sense. For example, an online retailer may use the term “blue” without referencing the blue brand. Like “Check out blue patterned dress models”… Different Products or Services: Companies that have the same name but offer different.
|
|