Post by kmstfatema on Mar 4, 2024 9:26:28 GMT
We tend to think that the copywriter must use hundreds of tools. That each of these has specific functions that cannot otherwise be replicated. May everyone together contribute to transforming the craft of effective writing, making it special. Perhaps this cognitive distortion is fueled by some guides on writing for the web created more to position oneself on Google than to provide timely information to the reader or professional. I'm talking about those articles in the style of: "The thousand thousand tools for freelance copywriters" which, at best, end up favoring quantity of H2 over quality of information. This is the first reflection I feel like making on the subject.
The second - which could go on for ten thousand Germany Telegram Number Data words - concerns what people mean when they talk about copy, given that " copywriting " has now become an umbrella term under which we tend to include everything: from web writing to blogging, from SEO to social media management. With all the consequences of the case. You understand that if we had to write the list of tools for the web writer , the blogger , the SEO copywriter or the social media manager we would never finish it. I prefer to continue on a path that is perhaps minimal , but clear and honest. Therefore, I'll get straight to the point. What does it take to be a Copywriter? Remaining as faithful as possible to this question, I have compiled a list of tools of the trade that come into play when you have to write for the web or offline. Some may turn up their noses, perhaps expecting to find different suggestions.
It's not important. What really matters is to create some (healthy) debate on a profession, that of writing, which can and must be enriched by the contribution of technology, but which is too noble to be crushed by algorithms, miraculous tools and approximation. 1. Being a copywriter: the most important tool a copywriter's toolbox It is not a magic wand, nor a miraculous elixir of life. It is not a panacea capable of improving writing and making it perfect, nor a nepenthe that makes you forget mistakes and horrors. None of this, because the truth lies in nothing. Writing is the humblest art there is and, for this very reason, it is honest. Therefore the first tool for copywriters is attitude. Oh yes, being aware of the fact that you will never, ever find something immutable out there is the first step towards liberation from the dealers of definitive guides and copywriting courses for 9.99 euros instead of 199 euros, but only up to tomorrow at 11.23 and 58 seconds, with all due respect to Fibonacci.
The second - which could go on for ten thousand Germany Telegram Number Data words - concerns what people mean when they talk about copy, given that " copywriting " has now become an umbrella term under which we tend to include everything: from web writing to blogging, from SEO to social media management. With all the consequences of the case. You understand that if we had to write the list of tools for the web writer , the blogger , the SEO copywriter or the social media manager we would never finish it. I prefer to continue on a path that is perhaps minimal , but clear and honest. Therefore, I'll get straight to the point. What does it take to be a Copywriter? Remaining as faithful as possible to this question, I have compiled a list of tools of the trade that come into play when you have to write for the web or offline. Some may turn up their noses, perhaps expecting to find different suggestions.
It's not important. What really matters is to create some (healthy) debate on a profession, that of writing, which can and must be enriched by the contribution of technology, but which is too noble to be crushed by algorithms, miraculous tools and approximation. 1. Being a copywriter: the most important tool a copywriter's toolbox It is not a magic wand, nor a miraculous elixir of life. It is not a panacea capable of improving writing and making it perfect, nor a nepenthe that makes you forget mistakes and horrors. None of this, because the truth lies in nothing. Writing is the humblest art there is and, for this very reason, it is honest. Therefore the first tool for copywriters is attitude. Oh yes, being aware of the fact that you will never, ever find something immutable out there is the first step towards liberation from the dealers of definitive guides and copywriting courses for 9.99 euros instead of 199 euros, but only up to tomorrow at 11.23 and 58 seconds, with all due respect to Fibonacci.